TED 2009: Reconnect Sessions
Seth Godin threw down a leadership challenge to get us started. There was lots of stuff here from his latest book, Tribes.
Key questions from Seth were:
- Who are you?
- Who are you connecting?
- Who are you leading?
Interestingly he used the story of Tom’s shoes - with Tom’s shoes, for every pair of shoes a person buys Tom’s gives one to a person in a poor country. What is interesting about this model is how ’sticky’ the story is. If a person comments on someone else’s Tom’s shoes then quick enough the owner of the shoes is telling the story. This is a fantastic way to get an idea spreading!
I’m bundling the next two speakers together: moviemakers Jake Ebert and Yann Arthus-Bertrand. Both showed clips from their forthcoming movies…Oceans and Home. Nice looking movies…the sessions themselves were not provocative or interesting enough to stop me looking at my watch.
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