EDRMS: How do we know what users want?
Tuesday, December 9th, 2008I’ve been talking with several organisations recently about how they would know what it is that users want in systems to help them manage their information (be it EDRMS, ECM or SharePoint).
And you might recall that one of the trends from KM World is that of letting users decide - putting a smorgasbord of features and functionality in front of the user on the basis that only the strong (the things that users like) will survive.
At the same time, I’ve come across this interesting paragraph from Gary Klein’s book, Sources of Power. Sources of Power is about how people in high pressure situations make quick and good decisions. Yes, I know it doesn’t really apply to information management - I don’t get any urgent calls for taxonomy building - but there are some useful insights about mental models.
Anyway, one of the comments that Klein makes is: “In a marketing research project for a large company we studied how consumers imagined a product in action…Many consumers could not formulate a mental simulation to describe how some common products really worked…We should be careful in assuming that consumers know how products work. Some were using the product inappropriately, getting unsatisfactory results, and blaming the product.”
Does that sound familiar?