Seth Godin threw down a leadership challenge to get us started.  There was lots of stuff here from his latest book, Tribes. 

Key questions from Seth were:

• Who are you?
• Who are you connecting?
• Who are you leading?

Interestingly he used the story of Tom’s shoes - with Tom’s shoes, for every pair of shoes a person buys Tom’s gives one to a person in a poor country. What is interesting about this model is how ’sticky’ the story is.  If a person comments on someone else’s Tom’s shoes then quick enough the owner of the shoes is telling the story.  This is a fantastic way to get an idea spreading!

I’m bundling the next two speakers together: moviemakers Jake Ebert and Yann Arthus-Bertrand.  Both showed clips from their forthcoming movies…Oceans and Home.  Nice looking movies…the sessions themselves were not provocative or interesting enough to stop me looking at my watch.