It seems like the latest trend in enterprise content management (ECM) tenders is to ask for Web 2.0 functionality or collaboration functionality which is usually translated in the fine print into ‘blogs and wikis’. So how useful are they really in a business setting?
Clearly there are a range of possibilities – we could use them to have a conversation with customers, communities or amongst ourselves. All of this sounds very credible. I’m on the lookout for real examples of where this has succeeded and examples of where this has failed. Do send me your stories.
On the flipside of this is that maybe they are yet another distraction. In a world where most people are paid by ‘time served’ regardless of outcome (which is a topic for another day) do businesses want employees reading and posting to blogs when they should be working? Visits to blogs drop dramatically over the weekends. Is reading blogs a legitimate business activity or is it a substitute for action? I read blogs while I eat breakfast before I start work. Would it be appropriate for me to spend the first hour of my work day perusing blogs? I subscribe to about 50 blogs and some of them are work related but not all of them. What do you think?